Background
ITV Content Services sits at the core of ITV’s global media supply chain, providing industry-leading content processing, versioning, storage, and distribution services for the entertainment and broadcasting sector. With a wide array of partners — from production studios to global networks — the platform serves as a showcase for ITV’s technical capabilities and a gateway for B2B collaboration.
To better communicate this offering, ITV required a fast, secure, and easy-to-manage website that could evolve alongside its commercial strategy. The previous solution lacked the flexibility and control needed to keep content fresh and operationally aligned. ITV partnered with 6B to deliver a bespoke WordPress website tailored for performance, ease of content management, and long-term scalability.
The Need
ITV Content Services needed more than just a brochure site — they needed a technically robust, content-managed platform that would reflect the precision and reliability of their operational brand. The internal team needed to quickly publish and update content, showcase technical workflows and capabilities, and maintain brand consistency across a global audience.
The site also had to be secure, performant, and SEO-optimised — with the ability to serve as a future foundation for more complex functionality, such as gated content or partner integrations. Standard WordPress themes and bloated plugin stacks wouldn’t offer the control or performance required. ITV required a custom WordPress build that was enterprise-grade in both structure and maintainability, aligned with internal governance and hosting best practices.
The Solution
6B delivered a fully bespoke WordPress platform for ITV Content Services, engineered for speed, security, and modular content control. We built the site from the ground up — no pre-built themes, no page builders — using clean, maintainable code that prioritised performance and SEO compliance from day one.
Custom post types and a tailored content architecture gave ITV’s marketing and communications teams full control over structured content such as services, workflows, and client case studies. We used Advanced Custom Fields (ACF) to create reusable, flexible components that could be deployed across different pages — allowing the team to easily build rich layouts without relying on developers or third-party tools.
Performance was a key consideration. 6B implemented server-side caching, lightweight assets, and critical CSS loading to keep load times low and Core Web Vitals scores high. The front-end was built using semantic HTML and accessible markup to ensure optimal user experience and compatibility with assistive technologies.
Security was managed in line with enterprise expectations, with role-based access, minimal plugin use, and hardened deployment practices to reduce surface area. The codebase was built to ITV’s internal standards, enabling easy handover, future development, and integration with corporate hosting infrastructure.
The Impact
The new WordPress platform has significantly improved ITV Content Services’ digital agility. Internal teams can now publish and update content in real time, without relying on external developers. The site is faster, easier to manage, and better aligned with ITV’s global media brand — supporting everything from lead generation to stakeholder engagement.
With a scalable technical foundation in place, the platform is now ready to evolve — with future phases expected to introduce richer functionality, more integrations, and deeper analytics. By focusing on technical quality over cosmetic quick wins, 6B delivered a future-ready site that reflects the high standards and operational excellence of ITV Content Services.