Written by Technical Team | Last updated 01.08.2025 | 3 minute read
Progressive Web Apps (PWAs) are web-based applications that deliver an app-like experience directly through a browser. They combine the accessibility of websites with the performance and engagement features typically associated with native mobile apps. Unlike traditional apps, PWAs don’t require installation from an app store; instead, users can access them instantly via a URL, with the option to “install” them to their device for quick access.
More and more businesses are choosing PWAs over traditional mobile apps because they bridge the gap between functionality and cost-effectiveness. Developing a single PWA means companies no longer need to create separate applications for iOS and Android. This reduces development and maintenance expenses significantly while still reaching users across all devices.
Another key advantage is accessibility. PWAs function seamlessly on low-bandwidth networks and even work offline, making them ideal for regions with unreliable internet connectivity. This ensures businesses can expand their digital presence globally without compromising user experience.
User experience lies at the heart of PWA adoption. With lightning-fast loading speeds, smooth animations, and responsive design, PWAs offer a near-native app experience. Push notifications further enhance engagement by allowing businesses to reach users directly with personalised updates, promotions, or reminders.
A leading web app development company notes that retention rates are significantly higher for PWAs compared to traditional websites. This is largely due to the reduced friction of use. Users don’t need to download large files, and updates happen automatically in the background without requiring any action from them.
PWAs are equipped with features that elevate them beyond ordinary websites:
These features not only enhance user trust but also create opportunities for businesses to strengthen brand loyalty.
For businesses, the cost implications of building and maintaining native apps can be daunting. Separate teams and resources are often required for Android and iOS platforms. PWAs eliminate this duplication, offering a single development path that reduces upfront investment and ongoing maintenance.
Moreover, PWAs bypass app store fees and approval processes, giving companies more control over updates and user access. This can speed up deployment timelines and reduce dependency on third-party platforms.
Unlike native apps, which exist outside of search engines, PWAs are discoverable by Google and other search engines. This makes them an incredibly powerful tool for driving organic traffic. With proper optimisation, a PWA can rank on search engine results pages (SERPs) just like a traditional website.
Additional SEO benefits include:
As a result, businesses not only engage their audience more effectively but also gain a competitive edge in search visibility.
Industry experts predict that PWAs will soon become the standard for businesses looking to combine performance, accessibility, and affordability. As consumer expectations for seamless digital experiences grow, companies that adopt PWA technology early will enjoy a significant advantage.
Forward-thinking organisations are already investing in PWAs as part of their digital strategy, recognising that they represent more than just a technological shift — they’re a new way of engaging and retaining customers in an increasingly competitive online landscape.
Is your team looking for help with web app development? Click the button below.
Get in touch