Get In Touch

Insights

Straight-talking, actionable bespoke software development insights for technology leaders, innovators, and changemakers.

Get in touch
Home>Insights
Written by Paul Brown Last updated 01.07.2025 6 minute read

Types of software: an easy run-through

Explore the different types of software, from system and utility to application software, and learn how each plays a vital role in our digital lives. Understand lesser-known categories like driver, freeware, and open source software to better plan your next tech project.

Written by Paul Brown Last updated 01.07.2025 5 minute read

What is DevOps?

Discover what DevOps means in software development, how it boosts speed, collaboration, and quality, and why it's key to modern Agile practices. Learn its core principles, benefits, and challenges.

Written by Paul Brown Last updated 01.07.2025 5 minute read

What does SQL stand for?

Learn what SQL (Structured Query Language) is, how it works, and why it’s essential for managing relational databases. Discover key commands, language types, and the benefits of using SQL for data analysis and development.

Written by Paul Brown Last updated 01.07.2025 5 minute read

What is custom software development?

Discover the benefits of custom software development and how it can give your business a competitive edge. Learn why custom software development offers better security, scalability, integration, and ROI than off-the-shelf software.

Written by Paul Brown Last updated 01.07.2025 6 minute read

What is Agile Scrum methodology?

Learn what Agile Scrum methodology is, how it works, and why it's so effective in software development. Discover the key roles, benefits, and how this collaborative approach boosts quality, speed, and client satisfaction.

Written by Paul Brown Last updated 01.07.2025 6 minute read

What is the rapid application development methodology?

Explore Rapid Application Development (RAD), a flexible and fast-paced software development methodology that boosts efficiency, encourages collaboration, and delivers high-quality results through iterative prototyping and client feedback.

Written by Paul Brown Last updated 01.07.2025 7 minute read

MVP software development for startups – how to do it and why

Discover how MVP software development can help startups reduce risk, save money, and accelerate growth. Learn the benefits, key strategies, and how expert MVP services can set your business up for success.

Written by Paul Brown Last updated 01.07.2025 7 minute read

Product Owner vs Product Manager – what’s the difference?

Understand the key differences and similarities between Product Owners and Product Managers when developing bespoke software. Learn how each role contributes to Agile teams and why your software development project needs both.

Written by Paul Brown Last updated 01.07.2025 10 minute read

What is the software development life cycle and why is it important?

The software development life cycle (SDLC) is the foundation of successful bespoke software development—guiding projects from planning through to ongoing maintenance. Learn how the seven key stages help ensure efficiency, consistency, and high-quality results in every build.

Written by Paul Brown Last updated 01.07.2025 6 minute read

Focusing a software development team on outcomes

Want your software development team to build real value, not just ship features? Focus on outcomes over outputs. Define a clear product vision, stay user-centric, and measure what matters—so every effort drives genuine impact.

Written by Paul Brown Last updated 01.07.2025 6 minute read

How is digital transformation driven by customer experience?

Digital transformation isn’t just about adopting new tech—it’s about enhancing customer experience. Learn how data, personalisation, and human-centric design work together to meet modern demands and drive lasting business value.

Written by Paul Brown Last updated 01.07.2025 7 minute read

Common project challenges with agile software development and how to overcome them

Adopting agile software development isn’t always seamless—but the payoff is worth it. Learn how to overcome resistance, avoid burnout, build alignment, and empower teams with ownership to make agile truly work for your business.

Written by Paul Brown Last updated 01.07.2025 6 minute read

Mobile app development for SMEs

Think mobile app development is just for tech giants? Think again. For SMEs, a well-built mobile app boosts engagement, loyalty, scalability, and profit. Learn why investing in mobile could be your smartest move yet.

Written by Paul Brown Last updated 01.07.2025 6 minute read

How to drive agile software development adoption… with your team (part two)

Agile software development success starts with the software development team. Learn how to secure team buy-in, run effective sprints, collaborate with customers, and build a culture of continuous improvement that drives better results—faster.

Written by Paul Brown Last updated 01.07.2025 6 minute read

How to drive agile software development adoption… with your client base (part one)

Agile software development thrives on communication, clarity, and collaboration. Learn how updating roadmaps, running regular meetings, and setting clear boundaries can drive smoother agile adoption for both teams and clients.